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what does clean mean at TULA?

We create hardworking formulas made with good-for-you ingredients so our community can feel confident in choosing dermatologist-tested TULA products. At TULA, clean isn’t just a buzzword, it’s part of our core philosophy.

01clean ingredients
We believe in what works. Our goal is to help everyone understand what our ingredients do for your skin whether they’re found in nature or from a lab. We rely on clinical research & scientific data on the ingredients we put in our formulas to make sure they’re good for you & your skin.
We’re open about our standards because we want you to feel confident every time you add a TULA product to your cart. Under every product page you’ll find full ingredient listings, independent clinical testing results and more! Have questions? Just ask!
03no judgment
We all have different skin, goals & lifestyles — that’s what makes us unique. At TULA, we don’t believe in fear mongering or causing you to doubt other brands in your routine by trash talking other ingredients. We want you to do what’s best for you.
a scientific approach to cleanBecause there are no US government regulations around the definition of “clean,” we look to clean beauty authorities like industry experts & major retailers and formulate to European cosmetic standards. TULA products have been named Clean at Sephora and are part of Ulta Beauty’s Conscious Beauty Collection. Why choose between what’s healthy & what works?
our “thanks, but no thanks” listIf there's any doubt regarding an ingredient's safety, it goes on our "no" list — no excuses. There are over 1,600 ingredients that have no place in TULA formulas, including the below.
• parabens • phthalates • sulfates (SLS & SLES) • formaldehyde-releasing preservatives • retinol • octinoxate or oxybenzone • mineral oil or petrolatum •
feed your skin the good stuff™TULA uses powerful actives & skin-health-supporting ingredients, to deliver results-driven approachable formulas that your skin will love & you’ll love to use. Our entire collection is dermatologist-tested & approved — and that testing helps us continue to tweak & tighten our product development guidelines to ensure we only produce good-for-you skincare products.
what does clinically effective mean at TULA?We take skincare seriously. Our formulas are grounded in thorough scientific research so your products deliver the results you deserve.

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