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Tula skincare serum bottle on a white background
Model holding 24-7 ultra hydration, dispensing it into one hand
24-7 Ultra Hydration Triple-Hydra Complex day & night serum
Product swatch of 24-7 moisture with benefit call outs
24-7 ultra hydration clinical results
Hand holding 24-7 ultra hydration on a white background
Tula skincare serum bottle on a white background
Model holding 24-7 ultra hydration, dispensing it into one hand
24-7 Ultra Hydration Triple-Hydra Complex day & night serum
Product swatch of 24-7 moisture with benefit call outs
24-7 ultra hydration clinical results
Hand holding 24-7 ultra hydration on a white background

24-7 Ultra Hydration

Triple-Hydra Complex™ day & night serum

A triple hyaluronic acid serum that hydrates & plumps the skin.

$48
4.7
Rated 4.7 out of 5 stars
365 Reviews
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Pump to plumper-looking skin. This targeted bounce-boosting serum delivers an instant shot of plumping moisture, day & night.

  • Multitasking serum clinically proven to lock in moisture for 24 hours*
  • Triple-Hydra Complex™: 3 molecular weights of hyaluronic acid + polyglutamic acid plump the look of skin
  • Encapsulated squalane pearls burst upon application, nourishing skin & providing a unique sensorial experience
  • Clinically proven to improve the look of skin firmness, plus fine lines & wrinkles.**
  • Provides the perfect plumped-up base for makeup
  • Dermatologist-tested & non-comedogenic

Product Details

  • Benefits

    Intensely Hydrates

    Provides intense hydration

    Smooths

    Hydrates & helps smooth the look of fine lines & wrinkles

    Soothes

    Soothe skin, maintain skin balance & improve skin smoothness

    Evens & Firms

    Helps skin look more even & firm

    see full benefits

    24-7 Ultra Hydration Benefits

    • 24H Moisture Loss Protection
    • Deeply hydrates
    • Plumps the look of skin
    • Helps reduce the appearance of fine lines & wrinkles
    • Nourishes & conditions skin
    • Antioxidant protection
    • Dual power of Hyaluronic Acid and Polyglutamic Acid in our Triple-HydraTM Complex
    model holding a bottle of the cult classic cleanser

Complete Your Five-Minute Morning

Cleanse

Apply a dime-sized amount, massage only wet skin & rinse with warm water. Use daily, AM & PM

The Cult Classic

purifying face cleanser

4.7
Rated 4.7 out of 5 stars
5,707 Reviews

from $14

Winter Skin Event | 25% off supersize & jumbo. Code: WINTER25

from $14

Winter Skin Event | 25% off supersize & jumbo. Code: WINTER25

Moisturize

Apply on clean skin after your serum or treatment step. Use daily AM & PM.

24-7 Moisture

hydrating day & night cream

4.8
Rated 4.8 out of 5 stars
4,922 Reviews

from $20

Winter Skin Event | 25% off regular & supersize. Code: WINTER25

from $20

Winter Skin Event | 25% off regular & supersize. Code: WINTER25

Protect

Apply a generous & even amount to your face as the last step in your AM skincare routine & re-apply every 2 hours throughout the day.

Protect + Glow

daily sunscreen gel broad spectrum SPF 30

4.7
Rated 4.7 out of 5 stars
3,654 Reviews

from $38

Winter Skin Event | 25% off code: WINTER25

from $38

Winter Skin Event | 25% off code: WINTER25

Customer Reviews

4.7
Rated 4.7 out of 5 stars
Based on 365 reviews
Total 5 star reviews: 298 Total 4 star reviews: 37 Total 3 star reviews: 13 Total 2 star reviews: 7 Total 1 star reviews: 10
92%would recommend this product
Write a Review (Opens in a new window)
365 reviews
  • Shara C.
    I recommend this product
    Age 55-64
    Skin Concerns Dark Circles or Puffiness Under Eyes, Clogged/Visible Pores, Acne/Blemishes, Sun Damage, Dullness/Lack of Glow
    Skin Type Combination
    Skin Tone Fair/Light
    Recommendation Yes
    Rated 5 out of 5 stars
    2 days ago
    I CAN’T LOVE THIS ENOUGH!!

    This facial hydration product is AMAZING — my skin has never felt this soft and fresh! It leaves my face glowing and hydrated all day. OBSESSED!

    Was this helpful?
  • Susan S.
    Verified Buyer
    I recommend this product
    Age 65+
    Skin Concerns Wrinkles or Fine Lines
    Skin Type Balanced
    Skin Tone Fair/Light
    Recommendation Yes
    Rated 5 out of 5 stars
    3 days ago
    Wet look

    I lovey how dewey my face looks with this product! If def buy it again!

    Was this helpful?
  • JESSICA C.
    Verified Buyer
    I recommend this product
    Age 45-54
    Skin Concerns Sensitivity, Dullness/Lack of Glow, Hyperpigmentation/Dark Spots, Wrinkles or Fine Lines
    Skin Type Combination
    Skin Tone Fair/Light
    Recommendation Yes
    Rated 5 out of 5 stars
    3 days ago
    Hands down best serum!

    I have very reactive and sensitive skin and this is definitely the best one out there for me! I really notice how good it is when I stop using it. Love it! My skin looks healthy and plump... but in a good way.

    Was this helpful?
  • Pam
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    Im looking forward to trying the serum. Cant find another one that I love

    Was this helpful?
  • Jenn
    I recommend this product
    Age 45-54
    Skin Concerns Redness, Loss of Firmness and Elasticity, Sensitivity
    Skin Type Dry
    Skin Tone Fair/Light
    Recommendation Yes
    Rated 5 out of 5 stars
    1 week ago
    This serum is AMAZING

    Received this serum in my FitFabFun box. Been using it for a few weeks and I’m loving how it makes my skin look and feel. Really a great skincare product.

    Was this helpful?
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